K

Kent Invicta Chamber • Events

SEO Basics for Small Business

Hands-on session covering search intent, page structure, and simple analytics—no jargon, no fluff.

Tue 11 Feb 2025 • 09:30–12:30 Online (Zoom) Digital Skills Price: Free
Workshop laptops and notes

What you’ll learn

  • Understand search intent and how it drives content choices.
  • Structure pages for humans first, crawlers second.
  • Set up lightweight analytics and track what actually matters.

Perfect for founders and marketing teams who need practical steps, not theory. Bring one page from your site—we’ll tune it live.

Agenda

09:30
Welcome & goal setting
09:45
Intent-driven keyword mapping
10:30
Break
10:40
On-page structure & internal links
11:20
Analytics setup (GA4 basics)
12:00
Q&A and next steps

Trainer

Trainer headshot

Alex Morgan

Search strategist helping SMEs grow through useful content and tidy site architecture.

Location

Online via Zoom. Link sent on registration.

Map / Join link placeholder

FAQs

Who is this for?

Owners, ops, and marketers at small/medium businesses. No prior SEO knowledge needed.

Will the session be recorded?

Yes. Attendees receive the recording and slide deck within 48 hours.

You might also like

Sales & Marketing

Email Marketing that Converts

Build a lean funnel and write subject lines that get opened.

Wed 22 Oct • 10:00 Details

Leadership

Kent Leadership Breakfast

Peer networking and a short talk on leading through change.

Fri 03 Oct • 08:00 Details

Finance

Making Sense of Cashflow

Plain-English crash course on cashflow for founders.

Fri 17 Oct • 12:00 Details